Ever visit a website and see something like this?
Lorem ipsum dolor sit amet, has an bonorum adipiscing, solum omnium mel et. Nec soluta virtute albucius et, eripuit graecis ocurreret eu vel. Ei sed nonumes ocurreret efficiendi, no veri vocent est. Ut ridens assueverit mei, eros ponderum ut eos. Ad mutat nostro urbanitas vis, ius ea nostrud probatus molestiae, probo labore viderer at eum.
If you don’t know that “lorem ipsum” is filler text used in publishing and graphic design (assumably until meaningful content can be written in its place), it can be downright creepy.
Even worse: You return to the site six months later…and, lo and behold, “lorem ipsum” is still there
You may wonder:
“Uh oh…is this a business I can trust?”
“She sure doesn’t maintain her website.”
“Sheesh! What sort of business writes all of their web pages in gibberish?”
“With this mess, how do I know he follows through with anything else? Hit that back button…and hard!”
Now, business owners, we get it: none of these judgments from prospects may be fair or true of you…but how do your prospects know that you’re just too busy to write content? All they have to go on is lorem ipsum.
Content writing and editing often come as afterthoughts to you as a business owner.
Think about it. Whether you’re in the jewelry business or the auto repair business…whether you run a school or run errands…whether you own a basketball team or a popcorn stand…you may not have the skills or the time to write professional-level content for your website.
What’s the hardest thing about building a website?
Leaves you wanting more, doesn’t it?
Writing web content is often the answer people give.
One of these days, we might get around to telling you why. But for now…
Lorem ipsum dolor sit amet, has an bonorum adipiscing, solum omnium mel et. Nec soluta virtute albucius et, eripuit graecis ocurreret eu vel. Ei sed nonumes ocurreret efficiendi, no veri vocent est. Ut ridens assueverit mei, eros ponderum ut eos. Ad mutat nostro urbanitas vis, ius ea nostrud probatus molestiae, probo labore viderer at eum.
Bad content can be worse than no content at all
Think page-filler garbage full of misspellings and mechanical errors is content? Think again. Reading garbage content is worse than reading lorem ipsum.
Anywon can slapp words on the Webb page. Cut corner with your contents, and you’re prospects will wander where else you cutted the corners.
Infinitely worse than lorem ipsum.
Turn prospects into customers
As a business owner, you want your web content to pop for your audience.
Your content should give customers advice, education, or anything of value that they didn’t have before they visited your site.
You dream that you could create content to attract prospects. But the truth is…
You don’t have the skills.
You like to write but have no time to write.
You do write your own content, but it takes you away from things you do better.
Save time, money, and aggravation: Do what you do best. Then hire a copywriter to write copy
Before long, with quality content, your customers will likely return to your site and look forward to reading your content. They might expect to get a good laugh. They’ll hope to learn something new that will help them.
Tell them something they don’t know. This is especially true of blog writing. If it’s good, chances are they’ll keep coming back for more.
Your solution for the lorem ipsum blues: Delegate your writing and editing to us!
Need us to write or edit:
A few pages of tedious content?
A difficult-to-write bio?
An entire website?
We’ve got you covered.
We do it all. And we can do it for a variety of industries.
Need better search engine optimization (SEO)? We’ll point our laser beam at the key words of your industry.
Need a weekly blog post? We’ll maintain your blog posts to keep your customers informed and engaged.
Need someone to explain your services and products in your voice? We’ll listen, advise, and help you succeed in business.
Think you can’t afford a copywriter/copyeditor?
We have options for most every budget…and a soft spot for nonprofits and fledgling startups. We’ll help get you on the map while you spend your time doing what you do best in business.
REMEMBER: Every day you put off getting website content is another day of lost revenue. Stop spinning your wheels and contact us today!
